About Us

A Running Start was founded in May, 2004, by Sorita Averill-Fitzgerald, an avid runner, marathoner, biker and triathlete. Sorita moved to Pennsylvania in 1987. She worked as an office manager at a Philadelphia architectural firm for 2 years, leaving to take a position with SmithKline Beecham (now Glaxo SmithKline) in Human Resources, where she established and conducted training programs and managed accounts.

During this period, she earned both a Bachelor’s (Cabrini College) and Master’s degree (University of Pennsylvania) in Organizational Management. In 2000, Sorita left the pharmaceutical industry to pursue a sales career, initially with NCR and later with Paxar, where she received numerous sales awards and designations. In 2004, she left the corporate world to pursue her dream of opening a customer-friendly, service-oriented running specialty store.

A Running Start has since become a leader in the retail running business by offering professional service and top quality merchandise for runners and walkers.  In January of 2018, A Running Start entered a unique partnership with the Fleet Feet brand.  Fleet Feet is a corporation that encompasses 160+ locally owned and operated running specialty stores across the United States.  ARS joined the Fleet Feet Family and became Fleet Feet West Reading.  This unique and exciting partnership allows Fleet Feet West Reading to provide the Berks County running community with a wider array of products, services and features.

* A Running Start has been awarded as a Top 50 Run Specialty Store on three separate occasions by Formula4Media and Competitor Magazine

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